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Every platform has unique business requirements, participant experiences, and operational workflows.
Rather than prescribing a single implementation model, Commerce Hub for Platforms enables you to combine capabilities to support the experience you want to deliver.
This guide helps you understand how platform capabilities can be combined to support common platform journeys and business objectives.
Before designing your platform experience, it is helpful to understand the primary roles involved in a platform ecosystem.
| Role | Role Description |
|---|---|
| Platform Owner | The organization that operates the platform, manages participant relationships, facilitates transactions, oversees platform operations, and defines the experiences delivered through the platform. |
| Participant | An individual or business that interacts within the platform ecosystem. Depending on the platform model, participants may represent buyers, sellers, merchants, contractors, service providers, hosts, guests, gig workers, vendors, or other entities involved in platform activities and transactions. |
These participant types are examples only. Your platform may support additional participant models depending on your business requirements.
When planning your platform, start by identifying three key questions:
Determine the participants that interact within your platform ecosystem.
Typical participants include:
Consider how funds enter, move through, and leave your platform.
Questions to consider:
Determine how you will monitor activity across your platform.
Examples include:
Commerce Hub for Platforms capabilities can be combined to support different platform requirements.
The following examples illustrate common capability combinations.
Enable businesses to join and participate in your platform.
Typical Goals
Enable sellers to receive funds from platform transactions.
Typical Goals
Accept payments and control how funds are distributed.
Typical Goals
Provide participants with account-based experiences and balance management capabilities.
Typical Goals
Combine capabilities to support the complete platform lifecycle.
Typical Goals
Not every platform requires every capability. Some platforms begin with seller onboarding and payouts, while others start with payment processing and expand into fund management or account experiences.
Consider the following approach:
After determining the capabilities required for your platform: